Being a physician-run hospital, Grace Clinic wanted to emphasize the difference between their health system and their competitors’ systems. Grace Clinic is much younger than their two major competitors in the market, Covenant Health and University Medical Center, having just opened their doors in 2006.
This client came to us needing awareness and branding. We wanted to focus on the physician-run aspect of their business model, coming up with the Face of Grace campaign. We first needed to update their website – gracehealthsystem.com. In this digital age, a comprehensive website is the foundation for any effective marketing plan.
It is very important that we reach their potential patient database on the web. As more people are searching for solutions to their symptoms, we need to direct them to choosing one of Grace’s over 40 specialized physicians. We developed a digital campaign that not only provided useful information to potential patients, but ultimately drove appointments. We are also sure to continue targeted direct mail campaigns to patients that may not be searching online.
We have achieved significant Facebook growth through consistent posts of our Face of Grace campaign elements. These include provider profile videos, blog posts that feature physicians or posts written by the doctors themselves, and accolades each individual doctors receive.